With the end of 2024 and another calendar year in the books, we're taking a moment to reflect on a year that was nothing short of transformational.
2024 was a year of refocus and bold moves, pushing us out of the comfort of our day-to-day routines and into exciting, uncharted territory. It was a year of heartfelt connections and meaningful growth—not just for Acid Queen as a brand, but personally for Jo and me as well.
A Year of Travel
This year, we broke free from old patterns and reimagined what it truly means to run our business.
For so long, we thought that success meant working harder and longer hours in the studio—believing the only way forward was to grind endlessly behind the workbench, while connecting online with our customers. But we realized that in order to grow, we needed to step out of our comfort zone and reconnect with the heart of why we started this journey in the first place: to create, connect, and truly enjoy the process.
The answer wasn’t more hours in the studio—it was stepping outside of it. While the idea of running a business while on the road initially felt overwhelming, we discovered a new rhythm, filled with magic and beauty in the unknown. Jo and I have always loved traveling—exploring new cities, savoring new foods, and meeting incredible people is our personal joy. So in 2024, we made the leap to bring Acid Queen Jewelry on the road, weaving our love for adventure with our passion for this brand. And it’s been nothing short of transformative.
From the mystical energy of Salem to the creative vibes of Chicago and places rich with history like Denver and Fairfax, CA, we ventured far and wide this year. This not only fulfilled us personally but also created incredible opportunities for the business.
We met new customers, connected with fellow creators, and made lifelong friends. Traveling as much as we did in 2024 reinforced the idea that stepping out of the “supposed to” mindset and trusting our intuition opens doors we never imagined. Connecting with our community in person rather than solely online deepened our journey as a brand, and me as an artist. Each new experience—whether it was meeting a new friend, discovering inspiring artists and shops, or simply soaking in the unique energy of a new place—added depth to our journey and fueled our growth.
A Year of Listening to Intuition
We completely reimagined how we approach our craft in 2024. One of the biggest shifts was transitioning from monthly one-of-a-kind collection drops to seasonally inspired launches and thoughtfully curated mini releases.
This year was all about leaning into what felt right for me—letting go of outdated patterns and beliefs about how things "should" be done and instead trusting my intuition and creative flow.
This change opened up so many possibilities. It allowed us to focus on intentional custom orders that not only filled our creative cups but also resulted in truly one-of-a-kind designs that reflect the shared magic between artist and wearer.
It wasn’t just a practical decision; it was a deeply personal one that allowed us to reconnect with the heart of why we do what we do.
In 2023, I started studying the Wheel of the Year and realized there’s a hidden harmony in aligning my business to its rhythms rather than forcing things into traditional marketing structures. Moving our one-of-a-kind collections to seasonal drops was part of that shift, and 2024 was the year we embodied those lessons.
This year, we worked hard but prioritized happiness, finding fulfillment in what we created and how we lived!
2025: About the Journey
One thing that was cemented for us in 2024 is this: the journey is just as important as the destination.
Is the path enjoyable?
Is there another way to approach it that feels more freeing and fun?
2024 was a year of experimentation. We learned so much that we’re bringing into 2025 more travel, the creative possibilities that open up with our new production lines, and the realization that it’s about the experience just as much as the business. We’re expanding and embracing the lessons of 2024, ready to take more chances, visit more places, and continue growing in ways we couldn’t have imagined a year ago!
An Invitation to Reflect on Your Year
As we step into the threshold of another calendar year on January 1st and officially welcome 2025, we invite you to pause and take a deep breath before the countdown begins.
What lessons did 2024 bring into your life?
What did you love about this year?
What are you looking forward to leaving behind?
Taking time to journal or chat with a friend about your year can be a transformative way to step into 2025 with clarity and purpose. Reflection is where evolution begins.
Vision-boarding for the next year is great, but if you don’t sit with the energy of the year you’ve just wrapped up, how can you truly know what you want to carry forward? Take a moment to honor the lessons, celebrate the wins, and release what no longer serves you.
Once you’ve reflected, create a list of intentions, goals, and manifestations for 2025. Remember, growth isn’t just about charging ahead; it’s also about appreciating where you’ve been and how far you’ve come.
From all of us at Acid Queen Jewelry, thank you for making 2024 unforgettable and for being such a big part of our story. We can’t wait to see your faces and connect with you as we take Acid Queen on the road again in 2025! Here’s to another year of magic and meaningful moments.
Love,
Alex & Jo
